JBL has talked about how one of the hardest things he had to learn as a villain in WWE was that you had to try and be the good guy, according to Vince McMahon.
Whether it was as part of potentially the greatest brawling tag team alongside Ron Simmons or as the city slicker who went on to become World Champion, John ‘Bradshaw’ Layfield had a storied career within WWE.
What ended up being one of the cornerstones of his career was his ‘Wrestling God’ character, which saw him go up against the likes of The Undertaker, Eddie Guerrero and John Cena.
During a YouTube Q & A, Layfield talked about how a slight change to a promo he was about to give, made by Vince McMahon, made a big change towards his mindset.
I had this promo where I tell them how they suck, America’s better, all this, blah, blah, blah, and he [Vince McMahon] said, ‘No, no, no. Tell them you love them.’ I thought about it, and I thought, ‘You know, I think that’s gonna work.’ I went out there and said, ‘I just want you all to know that I love you. I think you’re the greatest. I’m so proud of you being our neighbour.’ And people booed me out of the building.
Being a heel is not about shouting out ‘You suck!’ and people shouting ‘You suck!’ back. You can always get a response. It’s about believing that you’re the good guy. JBL always thought that he was the good guy. JBL always thought that he was on the right side of everything, and that’s what added to people hating JBL. ‘How can he be that out of touch?’ To me, that part of it – the psychology and the timing – is the hardest thing to learn.
The former Bradshaw has also discussed recently the confrontation he had with The Blue Meanie at ECW One Night Stand 2005.
With thanks to Sportskeeda for the transcription.