Jake Roberts On Vince McMahon Getting Steve Austin To Say Ass During Segment To Win Bet

Steve Austin
Credit: WWE

Jake Roberts has given an insight in to the time Vince McMahon looked to win a bet during a live show, and got Steve Austin involved to make sure he walked away with the money.

At the height of the Attitude Era, the language was flippant and colourful as WWE moved to a more edgier product in an attempt to push themselves forward in the ratings war.

During this time ‘Stone Cold’ Steve Austin became a focal point for many of these changes, stomping a mudhole in his opponents and calling them a son of a bitch long before anyone was saying ‘what?’.

In a conversation on the most recent edition of the DDP Snake Pit podcast, Jake Roberts recounted the story of one time when Vince McMahon was in the gorilla position with Bruce Prichard, and they put a $5 bet on the next segment. As usual, however, Vince was able to pull some strings.

There’s Bruce Prichard sitting over there at the Gorilla position, and Steve goes and he looks at Vince and goes, ‘I bet he screws up and says ass.’ Vince said, ‘you want to bet how many times he’ll say ass?’ Prichard said, ‘he’ll say it twice.’ Vince said, ‘I bet he’ll say it more than that.’ A five-dollar bet. Austin went out there but poor Bruce didn’t know Vince walked around the curtain and grabbed Steve just as he was about to go through and said, ‘say it at least 15 times.

Roberts went on to say that McMahon acted like he’d had no involvement, whilst Prichard was taken back by what ‘The Rattlesnake’ did.

He [Austin] went out there and said ass every time he turned around. ‘Ass. Ass.’ Prichard’s in the back crying, ‘What the f**k. I can’t believe he’s doing that.’ Vince is, like, ‘I’m gonna break his neck. I’m gonna kill him. He’s going to get us kicked off TV.’ Prichard is like, ‘Holy s**t, Vince, don’t be that mad at him.’ Bruce didn’t want Steve to get kiboshed. Vince worked Bruce many times, that was just one.

Steve Austin will be part of the upcoming WrestleMania in his home state of Texas, where he will be heading to the ring for an edition of The KO Show with Kevin Owens, which some are rumouring will close the first night.

With thanks to Wrestling Inc for the transcription.