AEW have today announced a deal with the Owen Hart Foundation which is set to lead to exclusive merchandise, video game rights and an annual memorial tournament.
Hart tragically passed away in 1999, however this new collaboration looks to go a long way to celebrate his memory. The official press release implicates that there will be a trophy called ‘The Owen’ to celebrate a man who rarely appeared without a trophy in his hands.
The release also goes on to say that AEW’s partnership is set to “incorporate opportunities to develop Owen Hart action figures” as well as apparel, posters, and additional collectable merchandise.
All Elite Wrestling (AEW) and The Owen Hart Foundation (OHF), a nonprofit charity which provides a vast range of assistance and opportunities to individuals in-
need across the world, are collaborating to honor the legacy of late wrestler Owen Hart, a beloved figure in the professional wrestling community and beyond. This collaboration includes launching the annual Owen Hart Cup Tournament within AEW, which will see the winner receive a Cup known as “The Owen,” as well as the production and distribution of unique and original Owen Hart merchandise, including specified retail goods as well as the upcoming AEW console video game.
Owen Hart died at the age of 34 years old during WWE’s Over The Edge pay-per-view in 1999. At the time Hart was behind the ‘Blue Blazer’ moniker, acting like an imitation superhero. He was set for a contest with The Godfather where his entrance would be from the rafters of the building, meaning he could rappel down and use a quick release mechanism. He ended up tragically falling from 78 feet and passed away whilst the show was still ongoing.
Whilst Hart never held a world title, his accolades are widespread – he held the Intercontinental Championship on two occasions, is a former WWE European Champion and held the Tag Team Titles on many occasions. He also won the 1994 King Of The Ring tournament, where he proclaimed himself ‘The King Of Harts’.
#AEW has partnered with The Owen Hart Foundation to honour the legacy of the legendary Owen Hart – with an annual Owen Hart Cup Tournament launching within @AEW where the winner wins a cup called The Owen.
The deal also includes merchandise/video game involvement. pic.twitter.com/IbV3zv8Pp6
— Gary Cassidy (@TheGaryCassidy) September 20, 2021
Martha Hart has also commented on the deal.
The Owen Hart Foundation is extremely pleased to partner with AEW in this wonderful joint venture to honor Owen’s substantial international wrestling career and the lasting influence he and his craft has had in the sport. AEW’s Owen Hart Cup Tournament serves as a tremendous tribute to Owen and provides an incredible way for professional wrestling enthusiasts to celebrate his work in a most fitting way. We trust that Tony Khan and his amazing AEW team will do a brilliant job with this highly anticipated project. This OHF/AEW partnership is my special gift to all of Owen’s magnificent loyal fans who forever remember him and his inspiring repertoire of talents.
More information on The Hart Foundation can be found here.